Notes for Thursday,
March 27, 14
- · Next week
o
Guest professor
§
Will be doing grammar exercises
§
Will be doing exercises with broadcast
journalism
- · PR assignment due Saturday, March 29 at noon
- · David Culver
o
Elements of a good story
§
Characters
·
Being able to connect with them with the
audience and make them likeable
§
The way that one engages with people
·
Tone in the voice
o
Be theatrical
§
Reliability
§
Less of your voice the better
§
Short sentences
·
Keeps the audience pulled in
§
Cater to the audience
·
Inform and entertain
o
Give good facts in an entertaining way
§
When you don’t have the answer to the questions,
put the questions out there for other people to ask
o
What did you learn from starting in a smaller
market
§
Perspective
·
When you get someone to tell the story, it is a
great story
§
It is about the process
·
Adds to the news which is received and the
entertainment
§
It’s all about relationships that are developed
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