2.27 Notes

Notes for Thursday, March 27, 14

• ·      Next week

o   Guest professor

§  Will be doing grammar exercises

§  Will be doing exercises with broadcast journalism

• ·      PR assignment due Saturday, March 29 at noon
• ·      David Culver

o   Elements of a good story

§  Characters

·      Being able to connect with them with the audience and make them likeable

§  The way that one engages with people

·      Tone in the voice

o   Be theatrical

§  Reliability

§  Less of your voice the better

§  Short sentences

·      Keeps the audience pulled in

§  Cater to the audience

·      Inform and entertain

o   Give good facts in an entertaining way

§  When you don’t have the answer to the questions, put the questions out there for other people to ask

o   What did you learn from starting in a smaller market

§  Perspective

·      When you get someone to tell the story, it is a great story

§  It is about the process

·      Adds to the news which is received and the entertainment

§  It’s all about relationships that are developed