Monday, February 25, 2019

Class Notes 2/25

By Gabby Smullen
2/26/19

What is Public Relations?
  • PR professionals are advocates for their product which means the writing style differs from journalism
  • PR shares information that shapes the perception of the organization
    • Information and image
  • Most press releases end up in the garbage because they are not newsworthy
Formatting a Press Release:
  • Headlines should be one line
  • there can be an embargo on the press release which means the publication would be delayed
  • Include an active verb to strengthen your headlines
  • there is no attribution in the lead
  • do not use personal pronouns, but the release should not read like a news story
  • each paragraph is roughly two sentences and quotes are their own graf
  • double spaced, Arial, 12 point font
Crisis Communications:
  • Damage control is an important part of public relations
  • Ex: NY congressman video
-30- Origin
  • There is no one specific known source of the -30- but there are several theories behind its existence. For example, when stories were written in longhand, — X signified the end of a sentence, — XX signified the end of a paragraph, and — XXX signified the end of the story. The Roman numeral XXX is the number thirty. Here are more theories
Important Information:
  • the polar bear press release is due 2/26 at 5pm
  • if you want extra practice, turn the polar bear story into a news story
  • guest instructor next class:
    • watch for an email
    • read handouts and formulate questions 
    • there will still be a current events quiz

Tuesday, February 19, 2019


Class Notes – 2/18/19
By Meredith Bonington
NOTE: Pictionary Story due 4 p.m. Tuesday – Don’t be late!

What’s giving you trouble in this class?
-        Most are just getting used to the writing

Tips for editing, and getting used to writing:
-        Do one edit for grammar, one for spelling, one for structure, one for tone.
-        Read it out loud. Lots of times when you read in your head you fill in missing words and punctuation that isn’t really there for it to make sense.
-        Read feedback and criticism.

Neuman story, went over specifics/examples.
-        “When” is very rarely the most important part of the story
-        Name isn’t notable unless person is famous
-        Attribution is important and needs to be first and foremost
-        Do not have to explain quotes to the reader
-        Comma proceeds, comes before open quote
-        When quoting back to back, you need a transition. Put the person's name before the quote and keep it simple, introduce it. Clear that someone new is speaking.
-        Ask yourself when editing if extra words are absolutely necessary
-        Attention spans, youtube statistic, 4 seconds.

Reminders that will help grades:
-        Keep leads to one sentence, 25 words or less
-        Prioritize the 5 w’s in order
-        Stress the unusual
-        Human biting a dog is news, not a dog biting a human, so stress the unusual!
-        Past tense for print as much as possible
-        Watch out for attribution
-        When you introduce someone in a story, full name on first reference, and after just the last name.
-        Keep subsequent grafs to one or two sentences
-        Use new graf when you introduce someone new, quote someone, etc
-        Don’t engage rely on linear storytelling. Use inverted pyramid.
-        Don’t try to summarize or force a clever ending
-        No opinions.

Writing practice: Pictionary
-        As a journalist, your story can constantly change just when you think it is done.
-        Learning to adapt and reevaluate new evidence in relation to your story is key.

The Shipping News movie Clip:
-        Scene clip lesson
-        Filter out extraneous information; give reader what really matters
-        You need to emphasize the unusual
-        Imagine headlines as you walk around in daily life

Homework for 2/25: 5 headlines from daily life, anything you want
-        Good headline has an active verb
-        Be prepared to share
-        Next week:
-        Not going to assign any mandatory writing, but practice story available.  

Here's the info for practice stories. No grades on these, but professor will give constructive feedback. Highly recommended that you do at least one practice story.

1 - A study was released today. It was compiled by a team led by Matthias Mehl, a psychology professor at the University of Arizona. The study was published in the Southwest Journal of Science. Researchers placed microphones on 396 college students for periods ranging from two to 10 days, sampled their conversations and calculated how many words they used in the course of a day. The score was: Women, 16,215 words. Men, 15,669 words. “That difference is not statistically significant,” Mehl said. “The idea that women use nearly three times as many words a day as men has taken on the status of an urban legend. But it’s not true." One of the students, Maryanne Roberts, said, “I’m not surprised. There are times I can’t my boyfriend to be quiet.” Rich Hoffman, her boyfriend, said, “You can’t win. Girls say they want guys who communicate. How do you communicate without talking?” The research began with one group of students in 2007, two groups sampled in 2008, and three in 2009. The students, from U.S. colleges in the Southwest, were fitted with simple recorders that sampled their conversations — the students didn't know when the recorders were on. From the samples, a total number of words for the day could be calculated.


2 - A woman named Kitty Noodir was hurt today on her way home from a seaside vacation and could lose an eye. While packing her car, Noodir failed to realize her cat was on the roof. The cat was still up top when she got on US 270, where the speed limit is 65 mph. After a while, a car pulled up and the passenger, an elderly man, started waving frantically. Noodir at first ignored him. The man kept waving. Nooder thought her luggage rack might have come loose. She pulled over, got out and saw that Cuddle Bug, her orange tabby, was on the roof. The cat, unharmed, had survived 10 miles on the roof in strong winds and freezing temperatures. When Noodir reached for the cat, Cuddle Bug clawed her face. Noodir was able to drive herself to County Hospital, where she will undergo eye surgery. “The cat’s fine,” said MHP Sgt. Dooley Kane.

3 - Samuel Pinckney is 84 years old. He married his bride, Teresa, when he was 22. She was younger than he, then being age 17. They had five children. Tonight Samuel shot Teresa in the back of the head with a pistol. He told Washington, D.C. Police, “She begged me to kill her. She suffered for years. Everything was wrong with her, arthritis, cancer, diabetes, blindness, everything.” Samuel told police that he shot her with his .22-caliber revolver and was supposed to then use the gun on himself. They wanted to die together, he said, but after shooting her he couldn’t do the same to himself and called police for help. Pinckney neighbor Robert Matte said, “Sam’s been nothing but a model citizen for eighty years. He should be freed without bail because he’s not a threat to anyone.” 



Monday, February 11, 2019

2/11/19 Class Blog

Writing for Communication Class Blog from 2/11/19
By Mary Abom

!!! The Story of Adam Newman (But make sure to spell it right: Neuman)
-      DEADLINE: 5 P.M. TOMORROW (Tuesday 2/12) 

Current Events Quiz! 
Tips for improving on Current Event Quiz Scores 
-      Download the Washington Post app
-      Read your emails from Prof. Piacente
-      Pay attention to the clues within the questions 

Joy Baker Story Common Mistakes
-      Commas should be inside the closed quote: “She was my baby,”
-      Need “when” in the lead
-      Don’t restructure a quote, never change anything within the quote 
-      Eliminate any unnecessary words
-      Write in active voice rather than passive
-      Brush up on grammar rules (proper nouns need to be capitalized)
-      If you’re quoting someone and they speak ungrammatically, quote them as they said it. 
Example Lead with the 5 W’s: 

A 10-day-old baby (who) died (what) Monday (when) after her mother left her in a car in frigid temperatures to go gamble at a local casino (why), according to D.C. Police (where, including attribution). 

GSA and usa.gov
What is usa.gov? 
-      Portal of all government information that citizens can use 
A video by the U.S. General Services Administration released a video about the web portal, usa.gov (without informing their communications department) 
-      We watched the video in class and completed questions about it and printed the completed questions and discussed them in class

(Prof. Piacente might send an “early warning” email to bring your attention to the class and to make adjustments)

Grammar Quiz

Stephen King: On Writing 
- read aloud 

Homework
Stephen King “On Writing”
-      Reread the article
Chapter 13 on PR 
-      Top 3 takeaways  
Story of Adam Newman (Neuman)
-      DEADLINE: 5 P.M. TOMORROW (Tuesday 2/12) 
-      Who: A 48-year-old man
-      What: an arrest 
-      When: Monday
-      Where: Washington D.C.

-->
-      Why: Interfering with official rescuers
T
TThe facts, in case you missed class:

Write a story for tomorrow’s (Tuesday’s) newspaper based on the following:


Today, Monday, Adam Neuman, 48, rescued a swimmer caught in the currents of the Potomac River near the Key Bridge in Washington, D.C. He pulled the woman to an island of rocks, and then to shore. When Neuman tried to climb out of the water, a D.C. Police officer arrested him for interfering with official rescuers. “It turned out okay, but Mr. Neuman could have gotten the swimmer and himself killed,” said Officer Vince Pulupa. “Our folks are trained in this sort of thing.” Neuman was allowed to speak to reporters briefly before he was taken to jail. He said, “Between you and me, if I waited for the cops to save that woman, she would’ve drowned.” Katherine Robey is the woman Neuman rescued. She said, “I think it’s outrageous that they arrested him.” Robey said she invited Neuman for a home-cooked dinner this Saturday evening. Robey has one daughter, Evelyn, who plays bass and sings in a punk rock band called Anarchy








Tuesday, February 5, 2019


Class Notes 02/04/19
By Emma Lovato

IMP! Joy Baker story is due at 4 p.m. this Thursday (2/7). There is another grammar quiz next week. We went over print lead rules, the inverted triangle, and common errors from the last assignment. Professor Piacente would like hard copies of all homework, going forward. Handwritten copies are not acceptable.

Here’s what we did:
Current events quiz: Make sure you are reading your emails. Sometimes Professor Piacente sends c-e hints.
Housekeeping: We reviewed the grading scale on the syllabus, as well as how grades are weighted. Pieces that are ready to be published in a college-level organization will receive an A. If your grade on an assignment is lower than a B, you have 48 hours to resubmit the assignment with corrections for the possibility of earning up to a B. Remember that all homework needs to be submitted in the form of a hard copy (this may mean typing up some assignments that you have done in the book). All homework up this point will be due next class (2/11). We also met or class writing tutor, Taylor. Professor Piacente's contact info is on the syllabus, and right here as well!
stevepiacente@gmail.com
301-861-6118
Twitter: @wordsprof
Instagram: stevepiacente
Skype: stevepiacente

Common Errors: Professor Piacente usually puts together a list of “Top Ten” common errors from each writing assignment. The most common ones listed from the new soccer coach story were using opinion words in the story, using redundant information (for example, saying that the coach was announced at a press conference). Make sure when you are adding details you are asking “who would care?” to avoid using unnecessary information.
            A Date & the 5 W’s: This PPT is now available on Blackboard. Important to remember: Don’t bury your lead. Most of the time, news stories are not linear. The reader needs to know the most important information first. The inverted pyramid is a template used to organize news stories.


            Print Lead Rules:
·        Most important info first
·        25 words or less
·        Past tense
·        Don’t reveal personal opinions
·        Always include attribution from an official source (usually at end of lead)
·        Always avoid factual and AP style errors.
Grammar quiz: There will be another one of these next week covering general grammar rules, as well as AP style. There are resources on blackboard to help you study, in addition to a section of the textbook.
Handout: "Trade Secrets" The main summary of this article is that the most important journalistic lessons can’t be taught, they must be learned through experience. Also, you get better at writing by writing - and then receiving constructive feedback.
Next week’s homework:
·        Read all the section front for The Washington Post (Front, Metro, Style, Sports).
·        All homework that has been assigned up to this point will be due next class. The full list is available on the syllabus. Anyone not up to date by next week will lose points.
·        Prepare for the second grammar quiz.
·        The Joy Baker story is due at 4 p.m. this Thursday, you need to submit it as a Word Doc to Professor Piacente’s email.
·        Read chapters 8 & 10 in the textbook and list your top three takeaways from each chapter (these need to be submitted in hard copy, as well).