Class Notes 4/23/2018

About Final:

-       The final (on 5/7/18) will consist of a broadcast story and a press release.

-       Last current events quiz is next week, it will be worth double, and the second grade will replace your worst quiz grade over the semester.

-       There will be no homework in the next two weeks but Professor Piacente welcomes practice stories/press releases for review before the final.

Broadcast review:

-       Broadcast stories should start with present tense!

-       Prioritizing is the priority! Emphasize the most important thing in the lead. For example, nothing is more important than the dead kid in the Andrew Jamison story.

-       Maintain present tense throughout the story by starting some sentences or paragraphs with things like Officials say, Police say, Authorities say…

-       Quotes are not an option; people’s statements should be paraphrased.

-       All words need to be completely spelled out. Abbreviations are not allowed (it wouldn’t be Md. but Maryland instead).

-       Throwaway/feature leads catch the viewers’ attention but they don’t say much about the story. News leads are more straightforward.

-       Only use feature leads when appropriate, sometimes a joke is not the best option. You wouldn’t joke about Andrew Jamison or about the abandoned grandma. In these stories, the best appeal might be emotional.

Posted by: Claudette Soler

By Alexandra Sharat - Notes from 4/16/18

4.16.18

HW:

New & Improved Stefanie Ferguson Story: DUE DATE→ WEDNESDAY BY 5 PM SHARP

2-3 paragraphs response: DUE DATE→ FRIDAY BY 5 PM SHARP

-       You are applying for an internship or a job & the hiring manager says, “We have 27 people applying for this position, why should we pick you?”

Lead Discussion:

★      Use present tense when you can (you cannot go into the past and use present tense).

○      Example: “Officials say...”

★      Start with the new news and then go into background.

★      Be careful of vagueness (South of the Canadian border is everywhere).

★      Use last names after the first reference.

★      No opinions in pieces! Let the viewers come to the conclusion themselves.

Christa Davis:

★      Career and leadership coach

○      Focuses on emerging female leaders

★      What is coaching?

○      Help people facilitate change to achieve their goals while helping to change underlying habits and behaviors

○      Helping people figure out the best choice for them

○      More about asking questions to lead the person to the outcome they want to achieve

★      What is not coaching?

○      Therapy, consulting, mentoring

○      Giving advice based on personal experience

○      Manage mental illness or prescribe drugs

★      Personal branding exercise 

○      We naturally make judgements without knowing people

○      We all have a personal brand whether you are aware of it or not

■      How we act in public

■      What we wear

■      What we listen to

★      What is a brand?

○      Who you are

○      Happens whether you think about it or not

★      Personal Branding: Reflection

○      What does personal branding mean to you?

○      What is one goal that you would like to achieve by developing your brand?

○      How would having a strong brand support you achieving that goal?

★      The “Who, What, How” of Personal Branding

○      Who: You!

■      Strengths, talents, weaknesses

○      What: What are you doing?

■      Job, hobbies, networking

○      How: How are you delivering?

■      How are you showing up in life? Your energy, confidence, influence on others

★      When you first meet someone:

○      Words matter→ 7%

○      Voice matters→ 38%

○      Body Language matters→ 55%

*it is somewhat a trick question because if these things are not in alignment then the message will not get through*

★      Defining your Who:

○      Values

○      Strengths

○      What I must experiences in life

○      What do I want to be known for?

★      Getting your Who into action:

○      Clarity on your values, strengths, passions, etc.

○      Challenge barriers

○      Pick on of your words to practice

○      Chose a specific branding activity to demonstrate one of your attributes/strengths/passions

○      Re-write your bio, elevator pitch or resume with a focus on these themes

○      Use these questions & answers to frame your story