Wednesday, March 20, 2019



Class Blog 3/18


Examples of crisis communication
1)College scandal
2) Boeing

Exxon Oil Exercise:
A message you would like to get out to the public
What should he wear
How should he act

Watched Exxon Press Release
Overall CEO did a horrible job, one of the worst debriefings

Do your own press release for crisis communication:
Best Mart piece

Next Week:
Looking into journalistic ethics
Read the code of ethics (emailed)

HW:
Bring in one article that you feel violates the code of ethics (within last month)
Assigned PR

Tuesday, March 5, 2019

March 4th Class Blog


3/4/19


5 Steps to Mastering the Current Events Quiz
By Veronica Yaron

  1. An hour or so before class try going over the e-replica’s from earlier in the week to refresh your memory.
  2. If you miss a day go to the e-replica page and click on the down arrow next to the date, from there you can choose the date you missed.
  3. Recognize your weak spots! For example, if you’re not that interested in sports and easily forget that kind of information, try writing the headlines down to look over before the quiz.
  4. Make sure to pay close attention to Professor Piacente’s e-mails because sometimes he hints at what’s going to be on the quiz
  5. Try downloading the Washington Post app to your phone so you can read the articles for the week no matter how busy (or where) you are.


3/4 Class Notes
By Whitney Sarkodie

Life coach Christa Davis spoke and led assignments on the importance of personal branding.
·      

S  Student at GW in leadership development, event planning  
·      Undergrad at GW in International Affairs
·      From Long Island
·      Likes to travel, stay active, and binge watch SVU
·      Used to work in non-profit
·      Works in Women Leadership Development


Personal Branding
·      Representing your best self, sharing the value that you have to offer
·      “I don’t have a brand, but I do have a voice.” – Cheryl Sandberg
·      Ex. Good interview, mean to the receptionist basically think about when you are not on
·      Think of your brand as the who what and the how
·      Who- Who you are
·      What- Things that you do
·      How- How do you demonstrate who you are and what you're doing
·      Values are pretty consistent
·      Consistent parts of who you are is also your brand
·      What do you enjoy to do, why do you enjoy doing it, what strengths show up when you do it?
Next class is Spring Break


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 HW for 3/18: Prep for Current events quiz