Class Blog 3/18


Examples of crisis communication
1)College scandal
2) Boeing

Exxon Oil Exercise:
A message you would like to get out to the public
What should he wear
How should he act

Watched Exxon Press Release
Overall CEO did a horrible job, one of the worst debriefings

Do your own press release for crisis communication:
Best Mart piece

Next Week:
Looking into journalistic ethics
Read the code of ethics (emailed)

HW:
Bring in one article that you feel violates the code of ethics (within last month)
Assigned PR