2/26/19
What is Public Relations?
- PR professionals are advocates for their product which means the writing style differs from journalism
- PR shares information that shapes the perception of the organization
- Information and image
- Most press releases end up in the garbage because they are not newsworthy
Formatting a Press Release:
- Headlines should be one line
- there can be an embargo on the press release which means the publication would be delayed
- Include an active verb to strengthen your headlines
- there is no attribution in the lead
- do not use personal pronouns, but the release should not read like a news story
- each paragraph is roughly two sentences and quotes are their own graf
- double spaced, Arial, 12 point font
Crisis Communications:
- Damage control is an important part of public relations
- Ex: NY congressman video
-30- Origin
- There is no one specific known source of the -30- but there are several theories behind its existence. For example, when stories were written in longhand, — X signified the end of a sentence, — XX signified the end of a paragraph, and — XXX signified the end of the story. The Roman numeral XXX is the number thirty. Here are more theories.
Important Information:
- the polar bear press release is due 2/26 at 5pm
- if you want extra practice, turn the polar bear story into a news story
- guest instructor next class:
- watch for an email
- read handouts and formulate questions
- there will still be a current events quiz
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