Notes from Sixth Class (10.4.12)
-
Rebecca talked about her experience at the DNC
o Talking points
§
to help you stay on message
§
precise and concise
§
statements that can’t be misinterpreted
§
get information out quickly
§
ability to prioritize information
o “Skills
that go into basic leads transcends basic leads”
-
Blogs
o Opinion
drives the piece – share it! What do you think?
o Not
a rigid format like news pieces
o Goal:
people to buy into what you’re saying/ follow you/ think you’re worth listening
to
o ex:
everywhereisit, AU Dems, HerCampus, Cupcakes and Cashmere, etc.
o How
do you get followers?
§
Go to another blog – comment with your link
§
Social media – Twitter, Facebook (create page),
Pinterest (pictures link to blog)
-
Self
–publishing
o Technology
allows for anyone to publish their work
o As
a result, everyone is
self-publishing
o This
creates clutter in the marketplace
-
Next
Week’s Schedule:
o 5:30pm:
Current Events Quiz
o 5:45pm
– 7:20pm: Midterm (3 fact sheets, write 2 stories)
o 7:30pm
– 8:00pm: PR
-
Homework
for Next Class:
o Read
for Chapter 12 – Writing for PR
o Prepare
for Midterm
o Do
page 12 – 1.14 Wordiness and bring in hard copy – typed
By Nicole Charpentier
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