Notes from Seventh Class

 October 11, 2012

By Haley Holtzscher

Homework:

1.     Bring completed press release in electronic form to be shown in class (the 19^th)

2.     Find an example of a company or someone (celebrity, sports person, government official) that took a hit of bad publicity and assess how they responded in a half-page analysis. Recall the KitchenAid example as reference.

Weekly news quiz was taken

Midterm was administered (5:45-7:20)

Topic: PR (public relations)

Handouts:

1.     Unintentionally Funny Headlines

2.     Press Release Formatting Guide

3.     PR Homework Fact Sheet

PR	Journalism
·      Representing a person with a point of view (biased) ·      Advocates action ·      Encourages loyalty ·      Powers of persuasion ·      Serves the client Ultimate goal: good press, make the client happy	·      Fair to both sides ·      Values independence ·      Avoids taking sides ·      Passive ·      Serves the public Ultimate goal: to inform the public

PR representatives communicate via many different sources/outlets:

            Newsletters, speeches, releases

*All press releases MUST have a headline and an active verb in the headline*

Embargo: when the press can publish information

            Ex. “For media release” or “Embargo until [insert date]”

We v. they

            As a PR rep, you are part of the group you are working with

Bad background info: Where does it belong? Does it belong?

Bottom line: leave the bad information out but be prepared for a press conference