Friday, January 24, 2014

Second Class- Notes by Madison Moore



  • Current Events Discussion
    • Two toddlers were killed in MD during exorcism
    • How would you cover a story like this?
      • talk to officer in charge, make logical order in to a lead, try to interview people in area/ names of friends for future stories/leads
    • potential for follow up stories- one day stories v. details trailing out
      • example follow up for this story- mental illness/potential rise of mental illnesses
    • be on lookout for fair reporting
      • notice bias words

  • Headlines v. Titles
    • headline- captures point of story, has active verb

  • Branding
    • personal branding- presenting yourself how you want to be perceived
    • digital footprints make impressions last
    • ex: PR executive claimed she would not catch AIDS because she is white
      •  immediate fallout
    • ex: Seahawks player
      • perceived s angry, cocky, etc in initial interview but works to rebrand himself in follow ups
    • everyone must decide how they want to brand themselves
      • each named three adjectives about ourselves describing how we want to be perceived

  • State of the News Media
    • media is in the middle of changes
    • impact of cut backs in newsrooms
      • checks and balances out of whack

  • Grammar
    • refer to grammar handout throughout the semester
    • verb for attribution should always be said
      • everything else has possible other implications that can be misinterpreted by the public
    • Stephen King 'On Writing' handout

  • Review of last week's readings:
    • Chapter 1- exercises & good fundamental writing
    • Chapter 2- Writing Process
      • always start with leads- include the 5 W's and where/who the information is coming from
    • Chapter 3- grammar
    • Chapter 4- Style
      • AP Style
      • can refer to handout for most questions

  • Review of Last weeks leads
    • prioritizing the 5  W's in a lead
      • the attribution is not the most important part, want something to capture the public's attention and give them a sense of the story  immediately
    • Content in the lead v. the body of the story
      • lead should have most important, basic facts first
      • body should have other details but it is up to you to determine which details you should include
        • must recognize possible implications (ex: including Gail Baker's age/ career when reporting about how her baby died)

  • Homework for next week:
    • Read Ch. 5-7, 9, Do: P.12, 1.13 (brevity), 1.14, 1-5; P.63, 4.1 (AP Style / do in workbooks)
    • AP Style, Grammar and Current Events Quiz

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