First Class - Notes by Katerina Papas

For the People P.S.A. for USA.gov

-government spends 400K on commercial-- why? Important to get word out to the public. Media "return" in spending. 

Complaints about class:

-moves fast

-focus on print journalism

-odd deadlines (real journalism world!)

-goes off syllabus often

Trade Secrets Reading

-main lesson of article: you cant teach someone to write, you learn by doing it.

Important in news story

1) Unusual

2) Conflict

3) Immediacy

4) Impact

5) Prominance

6) Proximity

Leads:

-25 words or less

-as many of the 5 W's as possible PLUS official source of attribution

Keep opinion out to withhold credibility with the "other side"

Read Washington Post Everyday

-Front Page

-Front page of Sports

-Front page of Metra

-Front page of Style