Tips from Malcolm

Make sure you listen closely to what every guess speaker who comes to the course has to say. You can learn valuable information that could benefit you continuously outside the classroom. You will allow learn more about yourself in the process.  

Jacob's Advice

Whether you regularly ace Piacente's writing assignments or feel as though you've hit a plateau, I encourage prospective students to utilize (and really appreciate!) the designated writing tutor for COMM-200. Whoever it may be next semester, a visit with the tutor provides a new set of eyes and suggestions to help tighten up your writing. From my experience, the tutor was especially helpful with writing for Broadcast and Public Relations simply because we devoted less time to those units compared to writing for Print. 

A tip from Charlotte

Review past writing assignments, and correct them. With your corrections, find a recent story (from the Washington Post!) and create a news story that pertains to what you've learned in the class. The more practice you can find, the better your writing will become!

Jenica's Tip

Jenica Krall's tip: Make sure you do not forget to read The Washington Post on a daily basis. It is very easy to get behind on the current event quizzes.

Dani's Tips

Writing isn't personal. Never allow your feelings about what you've written get in the way of your ability to assess whether or not you've reached your objectives.

A tip from Zach

After you write a story go over the past stories to see his reviews to find what you consistently lose points on.  This way you catch on to patterns and reinforce good methods.

Love, Zach Waldron

Shayna Cook's Tips

The library has the week's collection of Washington Post!

Tips for Class - Emma Griswold

Write your story. Read your story for errors. Reread. REREAD AGAIN! If it helps, read it aloud, under your breathe. It'll help you catch grammar, syntax, and spelling errors!

Don't forget -30- and always check spelling for the subjects' names.

Wallis Neff's Tips for the Incoming Class (welcome class)

Never, ever, ever in forever ever underestimate the power of the writing instructor.

Paying attention to any feedback, edits, suggestions will save your life. Not actually like you'd be in a life-threatening situation. But it will definitely help your grade.

Don't be afraid to use outside sources (AP stylebook, Purdue AP source, practice stories, etc) just as long as you still follow the rules you learn in class.

ALWAYS READ THE NEWS PAPER FOR THE CURRENT EVENTS QUIZ.

Liesey Burn's Tips for Incoming Class

Get to know the people in the class. They're a great source of support and makes coming to class at 8:10 much more fun. They can also help you edit your stories while you're waiting for Piacente to come around. They can also help you remember to read the Washington Post- which you should do. Every day.

Bryan Paz's Tip for Incoming Class

You will likely not be a superb print, broadcast, or PR writer on your first try. Ask Professor Piacente for extra stories to practice with. You will be able to work on your flaws and get comfortable with each communication method's unique format. When it comes to writing, practice brings you closer to perfection.

- Bryan Paz, 12/6/14

The Final Blog (for malcolm)

8:10pm:  Everyone comes into class, sits down and prepares for the last class of COMM 200

8:12pm: Excited conversations are happening everywhere.  I have no idea what anyone is saying.

8:15pm: The Dreaded Current Events Quiz

8:22pm: The professor asks someone to do the blog.  After a few moments of awkward tension, a few people offer to do blog for a second time.  I realize that there is no avoiding this.... I begrudgingly offer to record the happenings of the class.  And so it begins..... 

December The Sixth: The Blog

8:25pm: Remember from the 1^st day of class??

Top 8 mistakes that people make (the last two were related to coming to class)

1.     Spelling

2.     Misquoting a source

3.     Tense Errors

a.     Past for news

b.     Print for Broadcast

4.     Grammar

5.     Factual Errors

a.     Get yo facts right….yo…!

6.     Burying the main point of a story

a.     Hone in on the most important info

7.     Writing leads that are longer than one sentence or 25-30 words

8.     Leaving out critical information in a news story or press release, or inserting your opinion in a story

a.     I think that this is a really bad idea

8:36pm: A word about the final!

            Current events quiz

            2 fact sheets

                        1 press release and 1 broadcast

                        We will make 1 document and write both.  Just like the midterm.

            Grading

                        Broadcast: Same as every other broadcast piece.

                        Press Release: Same as every other press release.

Fun Stuff! If you submit a tip on how to succeed in this class then 2 POINTS will be added to your final

Teacher’s Recommendations for the Final:

1.    Read the Blog!!!

2.    Go over your received edits!

3.    AP Style stuff

4.    Open Booky!!

5.    No live humans!

6.    Relax, manage your time

7.    For broadcast make it thorough and interesting

8:46pm: Volunteers quietly write their leads from the homework on the board.

8:49pm: Professor Piacente watches pensively from the corner. He is drinking some coffee. What kind of coffee are you drinking, Piacente? We may never know.

8:51pm: Malcolm uses his magnificent broadcast voice to read a lead.

8:52pm: Professor Piacente says that leads for broadcast should be short, punchy, and easily digestible.  You want to be able to consume it easily.  As if it were a delicious sandwich…with bacon on it.

8:54pm: Polar bears are not swimming with any fishes? Apparently they eat fish? Shayna’s lead is a misplaced success.

8:56pm: Polar bears are people too. Don’t call them “it’s”. Read your leads out loud!

8:57pm: Malcolm still has a beautiful reading voice.  The choppy lead makes him trip on his words while reading out loud, yet he recovered.  Make your leads more fluid and don’t use too many commas.  Do it for Malcolm.

9:00pm: If you’re going to try to be funny, don’t be insensitive… idiots.

9:01pm: We use our internets to research the Exxon Valdez.  The professor has graciously offered us 5 minutes.  There is much controversy across the classroom as to how to sspell itt.

9:03pm:  OMG professor that was not five minutes. We begin discussing the incident. We watch a movie.  Wallis turned the lights off.

9:06pm: Professor pauses the video to let us give our impressions.  Dani thinks that the man is ugly, and Charlotte agrees. The ugly man is not very welcoming and is quite condescending.  He does have a plan though.  What is your plan, ugly man?

9:11pm:  The ugly man doesn’t even know his plan, he is, however, a chairman.  Chairman Ugly Man didn’t want to read the very long paper that did have the plan. Maybe there was some sludge on it.  But its not sludge, its more of a substance that is thick and black and difficult to control, as indicated, like sludge. This was his first time on TV, so maybe he was just nervous, as indicated. He really should have known what he wanted the public to hear first. He is talking to the public through the reporter.

9:18pm: He feels bad about everything, so I guess that’s good. You go, Chairman Ugly Man!

9:20pm: BREAK TIME!!!!

9:36pm: We return from break and pull up the Busdicker story

9:38pm: There are no headlines in broadcast, sillies!!

9:40pm: Don’t miss the point in your lead! Say the important info!

9:41pm: Malcolm still has a great reading voice.

9:43pm: The professor now goes around and helps each of us individually on our Busdicker Story.  Each of the students are know frantically editing their papers in order to make them better before the professor reads them.  Resistance is Useless. (Oh wait that doesn’t apply, disregard that)

10:15pm: Dani is the Queen D at endings.

10:19pm: Charlotte wants to build a snowman.

10:23pm: The Professor has requested us to come back to the table.  He seems pleased.  He taps his fingers on the table happily.

10:24pm: We discuss final questions about the final.   Information about formatting and other nonsensical things can be found at the top of the blog.

10:30pm: The class has joyously decided to hold a review session at 7pm before the exam.  Snacks will be provided by someone. Everyone bring some snacks.   Bring me snacks. Snacks.

10:33pm:  Everyone wants to take a picture.  There is debate as to who will take the photo.  Who is going to take our photo?? 

10:36pm: Julia took the photo. Disaster averted.

10:37pm: Everyone sits down and begins packing up. 

10:37pm: Students begin leaving one by one. Slowly, the class thins out.

10:38pm: The last few stragglers remain in the classroom.  They are making impassioned conversation about mittens, frightened to leave the classroom.  Frightened of what it means to walk out that door into the hallway that still smells of fresh renovation.

10:43pm: Professor Piacente has officially announced that he wants to leave.  Liz stops him and makes him take a selfy. Everyone that is left now wants a selfy with the professor, to which he begrudgingly agrees.

10:44pm: The last few students walk out the door and as they leave they take a moment to look back.  They hope to catch one more image of the beloved classroom where they have spent so many Thursday nights.  

10:45pm:  Now I’m alone sitting in the classroom.  Everyone has left and I’m still here writing the blog post.  Why did I volunteer to do this??  I have to go write my paper!  

10:46pm:  Class is officially over!!!! (I think) It was a pleasure being in class with you guys and getting to know each of you. (Including you, professor!)  There will forever be a place in each of our hearts for COMM-200 Section 16.  Good luck on the final everyone!  :) 

11/20/14 Class Recap by Malcolm Barbour

Bernadine Karunaratne, the president of U.S. Government Consulting Services at Korn Ferry, fielded questions regarding her experiences in talent management, firm management, resume building, and tenure at American University as an international student.

Additional notes from her talks follow:

Current work mission

·      Her Leadership and consulting department is currently helping CEOs build the right team, harvesting talent, developing personal talent, create the right succession path, does scientific work with human beings

Early life and tenure at American University

·      Grew up in the area and came from Sri Lanka

·      Was aware of brand while at American- international students had their own brand, while at AU.

·      After graduation she had to face the decision of having to leave the country or immediately get a job in the states due to the F-1 visa status.

·      Worked as a student in the registrar’s office and was sponsored by her first boss. Got MBA in Kogod. Met her husband in SIS.

Diversity

·      Offers a huge diversity practice within Korn Ferry and understands the person from the inside out.

·      Diversity is a shifting brand that goes to thought, opinion, instead of skin color and racial makeup, called inclusion.

Personal Branding

·      Appearance

·      Customer service-customer connectedness

·      Loyalty

·      Trust

·      Integrity 

·      Commitment to excellence

·      Brand is comprised of people who were ambassadors of the brand.

·      You become the brand, you add to the brand

·      Will not tolerate lack of ethics and integrity

·      Make sure your value system is the same as the big brand.

·      You are the president of your own board and you will have trusted people within the table of your own board.

Gallup

·      Interviewed and hired her

·      The Gallup brand included itself in world research, which greatly appealed to Bernadine.

·      Later she said did her homework on the company itself and was with Gallup for 15 years

If you could go back in time

·      Would surround herself with the best people

·      Stick to your strengths and do not fix yourself

·      Focus on what you do remarkably well

·      Develop a deeper pursuit of excellence

·      Said she needed to be more confident in who she is.

·      Had a very thick accent. The negative feedback really helped her. Really got good at presenting by working with a coach and working with getting clear with an audience.

·      Stay close to who you are.

Managing Egos

·      Ego is good when managed

·      The need of humility

·      Self awareness

·      Executive presence

Process of consulting OPM

·      Talent assessment

·      Coaching (based on where are you trying to go in a corporation)

·      Change management work (Change the organization and the people in a organization)

The Global Focus

·      Went to Abu Dhabi and was the keynote speaker. at a conference regarding U.S. Government background and knowledge on how to engage a workforce. 

·      The conversations detailed how to motivate people on the job, how to engage people, the local traditions have to be safeguarded.

·      Think about the whole world and not just think about a vertical silo. Made her want to work in an office that works globally, and taking all of want you want in account. 

Internships and Resumes

·      Stretch yourself and learn a hell of a lot from work. Ask yourself what do you want out of an internship?

·      Put things that are relevant on your resume. Display on your resume, who the company would be getting if they decide to hire you.

·      Make sure it’s perfectly written and presented.

·      This is the final piece of paper that can describe your brand. Your story!

·      Customize your resume for every job you apply for. Be specific and targeted

·      Network

·      Make sure people know you rather than you knowing people

Common pitfalls of the interview process

·      Not prepared--- Do your homework

·      Ask Questions

·      Do not be in receiving mode

·      Engage that stranger

·      Challenge on norm of the company

·      Provocative questioning --- (respectfully)

·      Be cool under pressure when asked a tough question

·      Surprise them and don’t be surprised 

Homework for class

·      Finish all Eliminating Wordiness Exercise Problems

·      Write two different broadcast leads for bear homer

Ø  Throwaway lead

Ø  One that tells what happened in present tense

·      Write the broadcast Busdicker story (Include the ashes in the clarinet in lead)

·      Glamor Inc. Press Release DUE AT 5:00 p.m. ON SUNDAY

Ø  Will be judged on News/ PR judgment, headline, sentence structure, organization, headline, formatting, AP style