Class Agenda
·
Storify presentations
·
Practice press release and broadcast
·
Guest speaker – Mike Edson - Smithsonian
FINALS CHECK-IN
·
We have 2 more classes until our final on
December 13th!
·
Professor Piacente is offering two last rounds
of feedback on anyone’s work for whoever wants it before the final
·
The Final
Exam will consist of 2 parts: one long broadcast story and one press release
(both from fact sheets and we will have the whole class period to complete it)
Storify Presentations
and Critiques
1.
WWII Memorial Storify
Critique –
make sure the materials we use in our stories follow the headlines
2.
Washington Monument
-had
trouble finding social media on site but lots of images
Suggestion:
research on web and not on Storify for more information and then copy/paste link into Storify account
3.
The National Mall
As
we prepare to watch a YouTube clip about the National Mall Professor Piacente wonders why people put play buttons
over people’s faces on YouTube, to
which a student answers that you CAN format it on YouTube. So yes, you can avoid covering people’s
faces.
4.
Library of Congress
We
learn Haley loves Disney
Critique
– be careful of WIDOWS (headlines that
have one word running onto the next
line)
e.g.
Plane Ordered to Land on Quiet Suburban
Lane << widow
5.
Mt. Vernon
·
Critique – too much text loaded into the
beginning of story. Professor advises to space out story with more photos and
other media between the text.
·
We learn that Whiskey was made on Mt. Vernon’s
plantation after the Revolution since tea was boycotted and Americans were
feeling pretty anti-British after the Revolution. Since rum was a British
product, George Washington claimed Whiskey for all.
6.
Lincoln Memorial
·
We learn the Obamas screened Lincoln in the Big
WH
7.
Botanical Gardens
·
Critique – again, there should be more media
(photos and links etc.) between text. Inclusion of googlemap good
8.
Vietnamn Veteran Memorial
9.
Jefferson Memorial
What other uses are there for storify?
·
Time capsule of important events to have for
later-on sharing
·
a simple way to make a coherent story
·
a public narrative of a subject
·
a time line (ex. Benghazi story – we can track
the story’s progression and audience response
·
term paper uses – create a storify not for
publishing but for personal research
10. Naval
Observatory
·
We learn the Vice President lives on the
Observatory’s grounds
·
In 2012 the observatory announced it was the
year 2000 instead of 2012.
Next Week’s Homework
·
We will be talking about going out on a job
interview
o
come up with 3 talking points about self to help
get job
o
take your bio/resume and rewrite it as an
engaging one page story (Professor will send us a link with more details)
o
Do NOT e-mail the story, bring a hard copy to
class and be prepared to share.
o
The class will be acting as the interviewer
Mike Edson – Guest speaker
·
He is the Director of Web and New Media
Strategies
·
Twenty- two years old
·
Was a liberal arts major
·
At first he cleaned Plexiglas at Smithsonian
·
He grew up in the decade when technology started
happening in humanities
·
In 2003 AMA worked on its installation and new
media strategy implementation
·
In 2009 he and others crafted a New Media
Strategy for Smithsonian
·
Edson talks about “Walmart’s Music Store” –
audio producers need hits because they sell however people figured out with
introduction of online retail that you could have virtual inventories in which
companies found the sum of the onesies/twosies items all sold and were a
greater profit than the “hits.”
·
In the old days (broadcast era) people could
only think about one audience but with digital technology, organizations can
have niche audiences like the Smithsonian, which has different facebook,
twitter, Flickr etc. accounts for the different Smithsonian institutions. Ex. a
person who is interested in Asian art may not want to hear about cheetahs.
·
Edson talks about organizations’ struggles with
targeting an audience or even knowing who their audience is.
·
Edson heatedly responds to JV’s question about
big PR scandals by talking about their silent reaction to a viewer’s response
to an AIDS exhibit at AMA. – Edson is bitter about how the Smithsonian
Institutions chose not to respond when their mission is to provoke and engage
in discussion of worldly matters.
·
Edson also touches upon how older directors of
organizations from the broadcast era rarely see their model or way of doing
things as “old” until its too late – e.g. Sears
·
He says 70% of organizations lack urgency to
keep up with times and fail, while 30% are urgent organizations who change with
the times and usually succeed.
·
Edson concluded his visit saying that if an
institution doesn’t have new ideas they’re going to die and that every
organization needs a little bohemianism.
